How to Move Your Shop from Etsy to Verified Handmade

Make handmade work? Join the maker interest list

Tell us what you make and where you sell now. This is an interest list, not approval to sell. Every seller is reviewed by a person before any listing goes live.

Step 1: Export your Etsy listings

Etsy provides a CSV export of your active and inactive listings. This file contains your titles, descriptions, tags, prices, quantities, and variation details. It does not include your photos — you will need to download those separately.

1. 1

   Go to Shop Manager > Settings > Options

   In your Etsy Shop Manager, navigate to Settings, then Options. Look for the "Download Data" tab.

2. 2

   Download your CSV listing data

   Select "Download CSV" to export your listings. This file includes titles, descriptions, prices, tags, quantities, SKUs, and variation details for all active and expired listings.

3. 3

   Download your product photos

   Etsy's CSV does not include photo files. If you still have your original photos on your computer or phone, use those — they are higher quality than anything re-downloaded from Etsy. If you only have the Etsy-hosted versions, you can download each listing's photos from the listing editor, or use a browser extension to batch-download images from your shop page.

4. 4

   Save your shop policies and About section

   Copy your shipping policies, return policy, and About section text into a document. These are not included in the CSV export but you will want them when setting up your new shop.

Step 3: Recreate your listings

Currently, you will recreate each listing manually using our listing form. We do not yet support bulk CSV import — that feature is on our roadmap. For sellers with large catalogs, we recommend starting with your best-selling 20-30 listings and adding more over time rather than trying to move everything at once.

• Upload your original high-quality photos — our system screens every image against known supplier catalogs, so use your own photography, not stock images
• Rewrite descriptions for our audience if needed — our buyers are specifically looking for handmade and value craft details, so lean into your process and materials
• Set your prices accounting for the fee difference — at 5% vs. Etsy's 6.5% (plus their $0.20 listing fee and potential Offsite Ads commission), you may be able to lower prices slightly while keeping the same margins, or maintain prices and pocket the difference
• Add all relevant variations (size, color, material) — our variant system supports the same flexibility as Etsy's
• Double-check shipping costs — our transaction fee applies to the item price only, not to shipping charges, unlike Etsy which charges the 6.5% transaction fee on the full order amount including shipping

SEO considerations during the transition

If you rely on Google search traffic to your Etsy listings, you should understand how the transition affects your search visibility. This section is for sellers who get meaningful organic traffic — if most of your sales come from Etsy's internal search or social media, you can skip this.

Your Etsy listing URLs belong to Etsy. You cannot redirect them. When you create new listings on our platform, those are new URLs that Google needs to discover and index. During the transition period, your Etsy listings and your new listings may both appear in search results — this is fine and not a duplicate content penalty, because the URLs are different domains.

To help Google discover your new listings faster: link to your new shop from your own website or blog if you have one, share your new listing URLs on social media (Google indexes social posts), and make sure your new shop profile is complete with your maker bio and shop description.

Over time, if you close your Etsy shop, those URLs will return 404 errors and Google will drop them from the index. Your new listings will gradually replace them if they provide the same or better content. This process takes weeks to months, not days.

The fee math: what you actually save

We are not going to pretend every seller saves a fortune by switching. The savings depend on your price point, shipping costs, and whether Etsy's Offsite Ads apply to your shop. Here is the honest math.

Etsy's current fee structure for a standard sale: $0.20 listing fee per item + 6.5% transaction fee (Etsy's marketplace commission) on the item price plus shipping and gift wrapping + 3% + $0.25 payment processing (Etsy Payments) on the order total. US sellers do not pay Etsy's regulatory operating fee; it applies only to sellers in nine other countries. On orders attributed to an offsite ad click, Offsite Ads adds 15% for shops that have never reached $10,000 in any consecutive 365-day period (they can opt out) or 12% for shops that have ever reached it (required for life even if sales later fall), capped at $100 per order.

Our fee structure: 5% transaction fee on the item subtotal (not including shipping) + Stripe payment processing at cost (2.9% + $0.30). No listing fees. No Offsite Ads. No regulatory operating fee.

Worked example, not market data: on a $50 item with $8 shipping (a $58 order), the Etsy fees total approximately $5.96 (listing + transaction + processing). On our platform, the same sale costs approximately $4.48 (5% on the $50 item plus Stripe processing at cost on the $58 charge). That is $1.48 saved per order, or $148 per 100 orders. If Offsite Ads attribute the Etsy sale, add $8.70 (15%) or $6.96 (12%) to Etsy's take, depending on your shop's tier.

The savings are proportionally larger on items with high shipping costs (because we do not charge transaction fees on shipping) and on shops with ad-attributed orders. The savings are smaller on very low-priced items where Stripe's fixed $0.30 per-transaction fee is proportionally larger.

What to expect in the first 90 days

A platform migration is not instant. Set realistic expectations for the transition period so you do not get discouraged.

Days 1-14: your new shop is live but may have zero organic traffic. Sales will come from customers you redirect from social media, email, and your Etsy shop announcement. This is normal. Focus on getting your best listings live and your redirects in place.

Days 15-45: if you are active on social media, you should start seeing repeat customers finding your new shop. Google may begin indexing your listings. This is a good time to experiment with your pricing — the fee savings give you room to be competitive.

Days 45-90: organic traffic begins to build if your listings are well-optimized. You will have enough data to compare conversion rates between platforms. If you are running parallel shops, this is when you can make an informed decision about whether to close your Etsy shop.

One thing that will be different: our marketplace is smaller, which means less ambient traffic from casual browsers. But the buyers who are here came specifically looking for verified handmade products, and they convert at higher rates because they are not comparing your $50 handmade mug against a $12 mass-produced lookalike.