Fee audit · 2026-09-30
Etsy Offsite Ads Fee: Rates, the $100 Cap, and How to Opt Out
Etsy Offsite Ads charges 15% of an attributed order for shops under $10,000 in trailing-365-day sales, who can opt out, and 12% for shops at or over it, who cannot. The fee is capped at $100 per order and applies only to orders attributed to an offsite ad click. Here is the math, the opt-out steps and the threshold rule.
Sell your own craft without an advertising commission
We charge a flat 5% marketplace fee and no advertising fee. See what that looks like for your craft:
Offsite Ads at a glance
Offsite Ads is Etsy's program that advertises your listings on other sites. You pay only when an order is attributed to one of those ad clicks.
| Question | Answer |
|---|---|
| Fee for shops under $10,000 in trailing-365-day sales | 15% of the attributed order. Opt-out allowed. |
| Fee for shops at or over $10,000 | 12% of the attributed order. No opt-out, and the enrollment is permanent. |
| Per-order cap | $100 per order at either rate. |
| When the fee applies | Only on orders Etsy attributes to an offsite ad click, within a 30-day attribution window. |
| What it is charged on | The order total (item price, shipping and gift wrapping; some guides report tax too). Etsy's own page was not fetchable when we checked, so confirm the base in your Etsy fee statement. |
| Stacked with other fees? | Yes. It is charged on top of the 6.5% transaction fee and the 3% + $0.25 payment processing charge. |
Sources: Etsy Fees & Payments Policy (primary; HTTP 403 to automated fetch on 2026-09-30); Etsy Help: Offsite Ads (primary; HTTP 403 to automated fetch on 2026-09-30); Stripe pricing; Craftybase: Offsite Ads rates, $100 cap, 30-day window, opt-out rules (2026); QuickSync: Etsy fees 2026 (Offsite Ads, 6.5% on item plus shipping and gift wrapping); SellerFeeCalc: $0.20 listing, 6.5% transaction, 3% + $0.25 processing, 4-month renewal (2026); Growtsy: regulatory operating fee countries and 2026-06-22 changes; FeeProofed: Etsy fee change timeline 2018-2026. Verified 2026-09-30. Etsy's policy controls if it differs.
Fee per order by order value
Computed from the rates and cap above. The 15% rate reaches the $100 cap at a $666.67 order; the 12% rate reaches it at $833.33. Above that, the fee stays at $100.
What it costs on example orders
Worked examples, not market data. Each is one attributed order with the order total shown.
| Order total | Fee at 15% (under $10,000 shop) | Fee at 12% ($10,000+ shop) | Cap |
|---|---|---|---|
| $40 | $6.00 | $4.80 | Below the cap |
| $120 | $18.00 | $14.40 | Below the cap |
| $400 | $60.00 | $48.00 | Below the cap |
| $1,000 | $100.00 | $100.00 | Cap applies to at least one rate |
Only the orders Etsy attributes to an ad click carry the fee. The rest of your orders pay no Offsite Ads fee. For a full per-sale and annual comparison, see the Etsy fee audit.
How to opt out, and when you cannot
- Check your trailing-365-day sales. If they are under $10,000, you can opt out.
- In Etsy's Shop Manager, open the Offsite Ads settings and switch them off.
- Allow up to three business days for your listings to stop appearing in offsite ads. An ad clicked before then can still produce a fee if the buyer orders within the 30-day window.
Once a shop reaches $10,000 in trailing-365-day sales, Etsy enrolls it permanently at 12% with no opt-out, even if sales later fall back under the line. A shop approaching the threshold loses the ability to opt out; that decision is worth making before you cross it.
What we charge instead
Our marketplace charges a flat 5% marketplace fee on the item price, no listing fees, and no advertising commission. Stripe processing (2.9% + $0.30) is passed through at cost. Fee changes get 90 days notice in the policy changelog. Sell for your craft: ceramics, jewelry, woodworking, or all makers.
Frequently asked questions
What is the Etsy Offsite Ads fee?
15% of the order total for shops under $10,000 in trailing-365-day sales, and 12% for shops at or over $10,000. It is charged only on orders Etsy attributes to an offsite ad click, and never more than $100 per order.
Can I opt out of Etsy Offsite Ads?
Only if your shop has under $10,000 in trailing-365-day sales. Open the Offsite Ads settings in Shop Manager and switch them off; it can take up to three business days. Shops at or over $10,000 are enrolled permanently and cannot opt out.
Which Etsy shops are enrolled in Offsite Ads automatically?
Every shop at or over $10,000 in trailing-365-day sales, permanently, at 12%. Shops under the threshold are enrolled by default and pay 15% on attributed orders unless they opt out.
How long after an ad click can Etsy charge the Offsite Ads fee?
30 days. If a buyer clicks an offsite ad and orders within 30 days, the order is attributed and carries the fee, even if the buyer returned through a later search. This window is as reported by independent 2026 fee guides; confirm it in Etsy's Offsite Ads help article.
What is the maximum Offsite Ads fee on one order?
$100 per order. At 15% the cap is reached at an order total of $666.67; at 12% it is reached at $833.33.
If my sales drop below $10,000, do I get out of Offsite Ads?
No. Once a shop reaches $10,000 in trailing-365-day sales, the enrollment is permanent, even if sales later fall back under the threshold.
Do you charge an advertising fee?
No. We charge a flat 5% marketplace fee on the item price, no listing fees and no advertising commission. Stripe processing (2.9% + $0.30) is passed through at cost.
Related pages
Last updated 2026-09-30. Figures verified 2026-09-30 against the sources listed above.