Fee audit · 2026-10-07

Etsy Offsite Ads Fee: Rates, the $100 Cap, and How to Opt Out

Etsy Offsite Ads charges 15% of an attributed order for shops that have never reached $10,000 in any consecutive 365-day period, who can opt out, and 12% for shops that have ever reached it, who must participate for life even if sales later fall. The fee is capped at $100 per order and applies only to orders attributed to an offsite ad click. Here is the math, the opt-out steps and the threshold rule.

The schedule above is the published rate. Audit your own Etsy fees from a monthly statement. The file is read in your browser and nothing is uploaded.

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Offsite Ads at a glance

Offsite Ads is Etsy's program that advertises your listings on other sites. You pay only when an order is attributed to one of those ad clicks.

Question	Answer
Fee for shops never reaching $10,000 in any consecutive 365-day period	15% of the attributed order. Opt-out allowed.
Fee for shops ever reaching $10,000 in any consecutive 365-day period	12% of the attributed order. Required for life with no opt-out, even if sales later fall.
Per-order cap	$100 per order at either rate.
When the fee applies	Only on orders Etsy attributes within 30 days of an offsite ad click. If the final click before purchase is through an Etsy Ad, only the Etsy Ads fee applies.
What it is charged on	Item price plus shipping and gift wrapping. For US sellers, sales tax is excluded; the tax treatment differs in other jurisdictions.
Stacked with other fees?	Yes. It is charged on top of the 6.5% transaction fee and the 3% + $0.25 payment processing charge.

Sources: Etsy Fees & Payments Policy (primary; listing, transaction and Offsite Ads rules checked 2026-10-07); Etsy Help: Offsite Ads (primary; current rates, eligibility and opt-out steps checked 2026-10-07); Etsy Advertising & Marketing Policy (primary; ad-display delay and post-opt-out attribution checked 2026-10-07); Stripe pricing; Craftybase: Offsite Ads rates, $100 cap, 30-day window, opt-out rules (2026); QuickSync: Etsy fees 2026 (Offsite Ads, 6.5% on item plus shipping and gift wrapping); SellerFeeCalc: $0.20 listing, 6.5% transaction, 3% + $0.25 processing, 4-month renewal (2026); Growtsy: regulatory operating fee countries and 2026-06-22 changes; FeeProofed: Etsy fee change timeline 2018-2026. Current Offsite Ads rates, eligibility, attribution, fee base, cap and opt-out steps checked against Etsy's primary policy/help 2026-10-07. The wider schedule retains its 2026-09-30 check. Etsy's policy controls.

Fee per order by order value

Computed from the rates and cap above. The 15% rate reaches the $100 cap at a $666.67 order; the 12% rate reaches it at $833.33. Above that, the fee stays at $100.

Offsite Ads fee on a single attributed order, USD. Illustration of the published rates, not market data.

What it costs on example orders

Worked examples, not market data. Each is one attributed order with the order total shown.

Order total	Fee at 15% (never-qualified shop)	Fee at 12% (ever-qualified shop)	Cap
$40	$6.00	$4.80	Below the cap
$120	$18.00	$14.40	Below the cap
$400	$60.00	$48.00	Below the cap
$1,000	$100.00	$100.00	Cap applies to at least one rate

Only the orders Etsy attributes to an ad click carry the fee. The rest of your orders pay no Offsite Ads fee. For a full per-sale and annual comparison, see the Etsy fee audit.

How to opt out, and when you cannot

Check your historical qualification. You can opt out only if the shop has never reached $10,000 in any consecutive 365-day period; lower current sales do not restore that option.
In Etsy's Shop Manager, open Settings, then Offsite Ads, choose Opt out of Offsite Ads and confirm.
Etsy's Advertising & Marketing Policy allows up to three business days for ads to stop displaying. A click before opt-out becomes effective can still produce fees on orders within 30 days, unless the final click before purchase is through an Etsy Ad. This display delay is not a guaranteed opt-out processing time.

Once a shop has ever reached $10,000 in any consecutive 365-day period, Etsy requires participation for the lifetime of the shop at 12%, even if sales later fall. Threshold calculations run monthly on item sales, excluding separately charged shipping, tax and gift wrap, and use qualifying periods since February 20, 2019. A shop approaching the threshold loses the ability to opt out; that decision is worth making before you cross it.

What we charge instead

Our marketplace charges a flat 5% marketplace fee on the item price, no listing fees, and no advertising commission. Stripe processing (2.9% + $0.30) is passed through at cost. Fee changes get 90 days notice in the policy changelog. Sell for your craft: ceramics, jewelry, woodworking, or all makers.

Frequently asked questions

What is the Etsy Offsite Ads fee?

15% of the order total for shops that have never reached $10,000 in any consecutive 365-day period, and 12% for shops that have ever reached it, including after later sales declines. It is charged only on orders Etsy attributes to an offsite ad click, and never more than $100 per order.

Can I opt out of Etsy Offsite Ads?

Only if your shop has never reached $10,000 in any consecutive 365-day period. In Shop Manager, open Settings, then Offsite Ads, choose Opt out of Offsite Ads and confirm. Listings may continue to appear in ads for up to three business days. Clicks before opt-out becomes effective can still lead to fees within 30 days, unless the final click before purchase is through an Etsy Ad. A shop that has ever reached the threshold must participate for life at 12%, even if its sales later fall.

Which Etsy shops are enrolled in Offsite Ads automatically?

All shops are enrolled by default. Shops that have never reached $10,000 in any consecutive 365-day period pay 15% on attributed orders and can opt out. Once a shop has ever reached it, participation is required for life at 12%, even if sales later fall.

How long after an ad click can Etsy charge the Offsite Ads fee?

30 days. A buyer's purchase within that period after an offsite ad click is attributed, unless the final click before purchase is through an Etsy Ad; in that case only the Etsy Ads fee applies. One offsite ad click can lead to multiple attributed orders.

What is the maximum Offsite Ads fee on one order?

$100 per order. At 15% the cap is reached at an order total of $666.67; at 12% it is reached at $833.33.

If my sales drop below $10,000, do I get out of Offsite Ads?

No. Once a shop has ever reached $10,000 in any consecutive 365-day period, the 12% rate and required participation apply for the lifetime of the shop, even if sales later fall.

Do you charge an advertising fee?

No. We charge a flat 5% marketplace fee on the item price, no listing fees and no advertising commission. Stripe processing (2.9% + $0.30) is passed through at cost.

Every Etsy fee in 2026 Sell ceramics Sell jewelry Sell woodworking All makers Policy changelog

Last updated 2026-10-07. Current Offsite Ads rules checked 2026-10-07; wider schedule checked 2026-09-30. Historical launch/timeline provenance is unchanged.