Fee audit · 2026-10-07
The Real Cost of Selling on Etsy in 2026
Etsy charges a listing fee, a 6.5% transaction fee (its marketplace commission), payment processing, and, on ad-attributed orders, Offsite Ads. This page computes the effective take rate for a US seller at five revenue tiers from Etsy's published fee schedule, then compares it to our flat 5% fee.
The schedule above is the published rate. Audit your own Etsy fees from a monthly statement. The file is read in your browser and nothing is uploaded.
Every fee Etsy charges a US seller in 2026
Rates as published in Etsy's seller fee documentation and cross-checked against independent 2026 fee guides (sources below). Marketplace commission (transaction fee) and payment processing are separate line items.
| Fee | Rate | What it means |
|---|---|---|
| Listing fee | $0.20 per listing | Charged when you list, and again on each automatic renewal after a sale or every 4 months. |
| Transaction fee (marketplace commission) | 6.5% | Applied to the item price plus shipping and gift wrapping. |
| Payment processing | 3% + $0.25 | Etsy Payments, per order, on the order total including shipping and sales tax. This is a processing charge, not commission. |
| Regulatory operating fee | $0 for US sellers | Charged only to sellers based in Canada, France, Hungary, India, Italy, Spain, Türkiye, United Kingdom, Vietnam. Rates vary by country. |
| Offsite Ads, shops never reaching $10,000 in any 365-day period | 15% | Charged only on ad-attributed orders. Only shops that have never reached the historical threshold can opt out. |
| Offsite Ads, shops ever reaching $10,000 in any 365-day period | 12% | Etsy calculates the threshold monthly from item sales in consecutive 365-day periods since February 20, 2019, excluding separately charged shipping, tax and gift wrap. Once reached, the rate and required participation apply for life even if sales later fall. Fee is capped at $100 per order. Offsite Ads explained. |
Sources: Etsy Fees & Payments Policy (primary; listing, transaction and Offsite Ads rules checked 2026-10-07); Etsy Help: Offsite Ads (primary; current rates, eligibility and opt-out steps checked 2026-10-07); Etsy Advertising & Marketing Policy (primary; ad-display delay and post-opt-out attribution checked 2026-10-07); Stripe pricing; Craftybase: Offsite Ads rates, $100 cap, 30-day window, opt-out rules (2026); QuickSync: Etsy fees 2026 (Offsite Ads, 6.5% on item plus shipping and gift wrapping); SellerFeeCalc: $0.20 listing, 6.5% transaction, 3% + $0.25 processing, 4-month renewal (2026); Growtsy: regulatory operating fee countries and 2026-06-22 changes; FeeProofed: Etsy fee change timeline 2018-2026. Wider schedule checked 2026-09-30 against the listed sources. Current Offsite Ads rules checked against Etsy's primary policy/help 2026-10-07; the historical timeline retains its earlier secondary-source provenance. Etsy's published policy controls. Other Etsy charges (for example currency conversion, Etsy Plus and shop setup fees) are not modeled here.
What a $40 sale costs you
Worked example, not market data: one $40 item, US seller, shipping and sales tax ignored. On Etsy, processing and the transaction fee also apply to shipping you charge, so real fees run higher.
| Fee component | Etsy (no Offsite Ads) | Etsy (Offsite Ads, never-qualified shop, 15%) | Etsy (Offsite Ads, ever-qualified shop, 12%) | Hand & Kin |
|---|---|---|---|---|
| Listing / renewal fee | $0.20 | $0.20 | $0.20 | $0.00 |
| Transaction fee (commission) | $2.60 (6.5%) | $2.60 (6.5%) | $2.60 (6.5%) | $2.00 (5%) |
| Payment processing | $1.45 | $1.45 | $1.45 | $1.46 (Stripe at cost) |
| Offsite Ads (attributed orders only) | $0.00 | $6.00 (15%) | $4.80 (12%) | None |
| Total fees | $4.25 (10.6%) | $10.25 (25.6%) | $9.05 (22.6%) | $3.46 (8.6%) |
| You keep | $35.75 | $29.75 | $30.95 | $36.54 |
Annual fee impact by revenue tier
Worked example at a $40 sale price, not market data. The Offsite Ads column assumes every order is ad-attributed, which is an upper bound: Etsy charges the fee only on orders attributed to an offsite ad click. The hypothetical rows below $10,000 assume the shop has never reached that amount in any consecutive 365-day period (15%, opt-out allowed); rows at or above it assume the shop has already qualified (12%, required for life). This models a full year at the selected rate, not the month of first qualification. A previously qualified shop still pays 12% after lower annual sales; current revenue alone does not determine eligibility.
| Annual revenue | Etsy fees (no Offsite Ads) | Etsy fees (all orders ad-attributed) | Our fees | Difference vs. Etsy |
|---|---|---|---|---|
| $1K/yr (25 sales) | $106.25 (10.6%) | $256.25 (25.6% at 15% ads) | $86.50 (8.6%) | $19.75 – $169.75 |
| $5K/yr (125 sales) | $531.25 (10.6%) | $1,281 (25.6% at 15% ads) | $432.50 (8.6%) | $98.75 – $848.75 |
| $10K/yr (250 sales) | $1,063 (10.6%) | $2,263 (22.6% at 12% ads) | $865.00 (8.6%) | $197.50 – $1,398 |
| $25K/yr (625 sales) | $2,656 (10.6%) | $5,656 (22.6% at 12% ads) | $2,163 (8.6%) | $493.75 – $3,494 |
| $50K/yr (1250 sales) | $5,313 (10.6%) | $11,313 (22.6% at 12% ads) | $4,325 (8.6%) | $987.50 – $6,988 |
Worked example at a $40 sale price, not market data. Each bar is total fees divided by revenue, computed from the same figures as the table above.
Difference = Etsy fees minus our fees, from no ad-attributed orders (low end) to all orders ad-attributed (high end). Our payment processing is Stripe at cost (2.9% + $0.30) and is included in our fees. Etsy's listing fee is counted once per sale, assuming single-quantity listings.
How Etsy fees have changed over time
Published fee changes, per Etsy announcements as summarized by FeeProofed's 2018-2026 timeline and Growtsy.
2018
Transaction fee raised from 3.5% to 5% (July 2018).
2020
Offsite Ads launches (February 2020), with 15% and 12% fees on attributed orders. The current historical-qualification rule is explained below.
2022
Transaction fee raised from 5% to 6.5% (April 11, 2022).
2026
Regulatory operating fee rates changed on June 22, 2026 for sellers in France, Italy, Spain, the United Kingdom, Hungary, India and Türkiye. US sellers do not pay this fee.
The alternative: flat 5%, no surprises
One commission, one rate
5% marketplace fee on the item price. No listing fees and no advertising commission. Stripe payment processing (2.9% + $0.30) is passed through at cost, not marked up.
90-day change notice
If we change our fee structure, sellers get 90 days written notice in our policy changelog.
Verified handmade only
Every seller is human-reviewed. Listing images are screened against known dropship catalogs. Your handmade work competes with other handmade work, not mass-produced imports.
No forced advertising
We do not enroll sellers in mandatory ad programs or charge commission on ad-attributed sales. Your marketing is yours to control.
Frequently asked questions
What is Etsy's total effective fee rate in 2026?
For a US seller, a $40 item with no Offsite Ads costs about 10.6% in combined fees (listing fee, 6.5% transaction fee and 3% + $0.25 payment processing). If the order is attributed to an Offsite Ad, the total is about 25.6% for a shop that has never reached $10,000 in any consecutive 365-day period (15% ad fee) or 22.6% for a shop that has ever reached it (12%). This is a worked example that ignores shipping and sales tax; the exact percentage moves with price because of the fixed-cent components.
Are Offsite Ads really mandatory?
Once a shop has ever reached $10,000 in any consecutive 365-day period, participation is required for the lifetime of the shop at 12% on attributed orders, even if sales later fall. Shops that have never reached that threshold pay 15% on attributed orders and can opt out. The fee is capped at $100 per order and applies only to orders attributed to an offsite ad click.
Do US sellers pay Etsy's regulatory operating fee?
No. Etsy charges the regulatory operating fee only to sellers based in Canada, France, Hungary, India, Italy, Spain, Türkiye, United Kingdom, Vietnam. A seller in the United States pays nothing on that line.
What fees does this marketplace charge?
A flat 5% marketplace fee on the item price, no listing fees and no advertising commission. Stripe payment processing (2.9% + $0.30) is passed through at cost, not marked up.
Does Etsy charge fees on shipping?
Yes. The 6.5% transaction fee applies to the item price plus shipping and gift wrapping, and the 3% + $0.25 payment processing charge applies to the order total including shipping and sales tax. Our 5% marketplace fee applies to the item price only.
How much could I save by switching?
It depends on your price, shipping and ad exposure. In the worked example at a $40 average sale, a shop with $10,000 in annual sales pays about $198 less per year here than on Etsy with no Offsite Ads and about $1398 less if every order were ad-attributed (an upper bound). At $50,000 a year the same comparison gives about $988 to $6988. These are illustrations, not averages from real shops. Use the tier table above.
Where does this fee data come from?
Current Offsite Ads rules were checked against Etsy's Fees & Payments Policy and Offsite Ads Help and Advertising & Marketing Policy on 2026-10-07, including lifetime eligibility and post-opt-out attribution. The wider schedule and historical timeline retain their 2026-09-30 cross-check against the independent sources listed below; that earlier date does not imply a new primary verification of every claim. Etsy's policy controls.
Related pages
Last updated 2026-10-07. Wider schedule checked 2026-09-30; current Offsite Ads rules checked against Etsy 2026-10-07. Historical timeline provenance is unchanged. Our fee schedule is published at /sell.
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